Lincoln's Assault on the All-Wheel Drive Market
Published Monday, 09 May, 2011 by Blog Admin. Categories: New Inventory.
Some luxury manufactures offer all-wheel drive (AWD) in some of the cars, trucks and SUVs. LINCOLN offers it in all of theirs! And a recent study shows more drivers than not are checking the AWD box on the order form.
To put this into better perspective: Seventy-two percent of MKT customers have opted for AWD in 2011...We're not even through the second quarter! Similarly, 62 percent of MKX and Navigator drivers have also opted for all-wheel drive.
As you move from LINCOLN SUVs to LINCOLN sedans, the number of buyer who decide to have their car fitted with…